Empowering nonprofits with mission-driven brand strategy and design.
With over 20 years of experience, I help nonprofits illuminate their brand, amplify their message, and expand their reach.
Results you can count on
Design that visualizes your values so you can connect to your ideal audience.
Easy-to-understand design frameworks that allow your team to market your organization consistently.
Strengthen your nonprofit so all of your leaders and departments speak as one voice, both visually and in your messaging.
Let me help you make a bigger impact on your community.
New branding can feel overwhelming, but it doesn’t have to be.
Have you been wishing for updated visuals for awhile but feel like you don’t have the time?
It can be hard to handle ALL the things—messaging, emails, social media, publications, mailings, public relations, AND design.
If you’re like most nonprofits I know, the last thing you have energy for is new branding or design—reworking what was done last year is all you can handle.
Have you had the same logo for seven years or more? Does your marketing feel muddled and out-of-date? I’m guessing you are not connecting with your ideal audience as well as you used to.
Sound familiar?
Most organizations think the fix to their tired branding is simply a new logo.
The truth is, a new identity without a values framework to support it is like frosting a cardboard cake. It looks pretty but has no substance. Without brand strategy, your communications will fall flat with your ideal audience.
Here’s the secret to a brand that inspires:
visualizing your values.
Let me explain…
Most people agree that a logo is an important part of branding, but fewer understand why brand strategy is important.
Brand strategy and design help you:
understand the values that are the pillars of your brand
communicate your values effectively to your ideal audience
visualize your values in a way that supports your message
create a framework of visual consistency
How can I be so sure?
For many years, I did not offer strategy, and designed fairly decent logos. I relied on the client to provide me with the insight I needed. Many times I would get vague answers or none at all, and I had to rely on instinct to design something that fit. Often it would take many rounds to hone in on the right look, which was frustrating for both client and designer.
Now, with brand strategy in hand, I can confidently offer one strong visual solution with minimal back-and-forth. The logo truly fits the brand, and I provide color and typography palettes that amplify your brand values and messaging while helping you stand out from the competition.
Here are the results you unlock with a new brand…
You communicate with more confidence
You reach more clients, increase engagement, and inspire loyalty when your organization speaks from a set of shared values
Design decisions are easier with a Brand Guide, and consistent visuals make you more recognizable to your audience.
Your increased visibility means you can make a BIGGER impact on your community.
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The Business of Branding
How Design is going to get you results
Get Your FREE Nonprofit Brand Audit Action Plan
Learn how to implement consistent visuals and messaging that reflect your organization’s mission and values in less than five minutes.
My PhilosophyPartners in Design
As someone who has worked in the nonprofit space for over 20 years, I know how it feels to work with conflicting priorities and limited budgets. I believe in a collaborative design process, one where we partner together to uncover solutions that connect with your audience. I’m invested in solving problems with you, not merely executing a design brief. Are you ready to get started?
